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2 min read: Back in 2017 I sat with a couple of colleagues in having a coffee in Edinburgh talking about all things behavioural (as you’ll often find us doing). For one reason or another we decided it would be a good idea to get better at capturing some of the cool stories that come out of our behavioural programmes, the simple changes that people deliver when they apply their new found knowledge.

Now this is not a new topic. I’ve spent the last 12 years doing this job in one form or another and no matter who I’ve worked with there’s always been an aspiration to get better at capturing the stories. There’d always be an agreement that it would be a good thing to do and that we should do more of it. And as with so many aspirations, a flutter of activity followed by not very much at all.

So how could we make it more likely?

Well that’s where our miml experiment begins. Would publishing a blog make it more likely that we capture the stories? We thought it would, since if we set something up, we’d have to post stuff or it’d look pretty silly!

And so the site was set up with the aim of sharing behavioural techniques that many people are using around the world right now to make it more likely that they get the behaviours they want from others at home, at work and in their communities.

So as we come to the end of 2018, did publishing a blog make it more likely that we captured cool stories?

Well in keeping with our usual approach we’d have to look at the data.

In 2018 we wrote up over 70 simple case studies. Prior to that we’d have been doing well to document more than 10 in a year.

So yes it definitely made the desired behaviour more likely.

Thanks to everyone around the world who has supported this project, to our many subscribers, those who share our stories and those who take the time to give us feedback. You have been a fantastic source of both positive and negative reinforcement to make our behaviour more likely.

And since its been such a huge success we will be continuing into 2019.

Many thanks and Merry Christmas.


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